Having a strong sense of who you are and a lot of self-confidence is a good predictor of whether you’re going to fall in love with anyone. Let’s talk about the other side of character. People like people who are nice and smart and funny and make them feel good and zzzzzzzzzzzzz. When the dominant emotion is attraction, repeated exposure enhances the attraction. When the dominant emotion is anger, repeated exposure enhances the anger. …repeated exposure intensifies the dominant emotion in the relationship.

Repeated exposure amplifies whatever is already there. “What about that annoying person at work, huh? I see them all the time and I don’t fall in love with them.” Repeated exposure, it turns out, increases our liking for practically everything, from the routine features of our lives to decorating materials, exotic foods, music, or people. What underlies this? Obviously, you have to meet, but there’s something else going on: repeated exposure.Īs marketers know very well (and anyone looking for love should learn about marketing), repeated exposure makes us like almost anything. The most important factor in determining who would be emotionally close to whom was the distance between their apartments. Two factors appeared to exercise the greatest influence on personal relationships: the location of the apartments and the distances between them. Via Falling in Love: Why We Choose the Lovers We Choose: Who becomes friends in the dorms at college? People who are similar? No.

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